FLOE Journal.


FLOE Gym Recognised in Australia’s International Good Design Awards for Design Excellence.

By FLOE on January 18, 2022

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We’re thrilled to announce our FLOE Gym has received a prestigious Good Design Award Gold Winner Accolade in the Product Design category in recognition for outstanding design and innovation.

The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories. The Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, designresearch and up-and-coming design talent in the Next Gen category.

The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of designevaluation criteria which includes good design, design innovation and design impact. Projects recognised with an Australian Good Design Award demonstrate excellence in professional designand highlight the impact a design-led approach has on business success and social and environmental outcomes.

The Good Design Awards Jury commented: “A simple concept at a glance, but the functional aspects of this product are very clever and it is in line with the current market demand for home based fitness workout sessions. FLOE at Home is a complete home fitness solution that includes all the required equipment, with ‘hide-away’ storage and an app. With a contemporary designaesthetic and easy integration into the home environment this is a very useful and well-designed product.”

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good DesignAward is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric designsolutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”

“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing,” Dr. Gien went on to say.

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